Add is an Italian company based in Milan, founded in 1999 with the aim of revolutionising the world of down jackets. The quintessential winter garment, to Add the down jacket is like a field of experimentation in terms of design and style, as well as technical performance. A short or long winter down jacket must be warm, yet not restrict movement or compromise breathability. Hence, the revolutionary, lightweight Add down jackets were born, almost impalpable yet nonetheless able to retain heat, promote breathability and withstand moisture, always with a unique style. This kind of research is also expressed by the quality manifest in Add raincoats and pea coats.